AP Dairy Development Cooperative Federation Ltd., is a Coop. Dairy second only to Gujarat Coop. Dairy for its presence and range of products available. It manufactures milk and milk products under the popular brand name Vijaya and sells the same not only in A.P but across the country in various metros. Vijaya has retained the trust and faith of the common consumer for the last 4 decades
It all started in the year 1960 as integrated milk project under the auspices of the Dairy Development Department for collection of surplus milk in rural areas at the door steps of the farmers and to provide quality milk to the urban and semi urban consumers. Accordingly rural surplus milk was procured in villages and transported to a network of chilling centers and further transported to Hyderabad by road and rail tankers to meet the consumers demand of the twin cities.